The partnership builds on Zurich’s long-standing commitment to inspiring and empowering the next generation of young talent to build brighter futures, bringing people together through their passion for sports.
Nurturing a sense of community and engaging fans and enthusiasts both on and off the pitch, the collaboration will involve a range of digital and esports activations, including an online FIFA tournament for Manchester City fans, casual gamers and esports fanatics with various prizes to be won.
Stephan Cieplik, Senior Vice President of Global Partnerships at City Football Group, said: “We are delighted to launch this new partnership with Zurich International Life. The team has impressed us with their ambition and commitment to empowering the next generation.
“Over the last few years, Manchester City has been able to expand our digital and esports offering and I am pleased that Zurich will be joining us on this journey as we discover new ways in which our audiences engage with the Club.”
