The renewal reinforces a shared commitment to connecting Cityzens in China with Manchester City by celebrating cultural moments and delivering authentic fan experiences.
Since the beginning of the partnership six seasons ago, JNC – China’s leading liquor manufacturer - has worked closely with the club on in-market activations, fan screening events and club initiatives, as well as matchday takeovers at the Etihad Stadium, most recently against Fulham.
As well as this, JNC has also worked with the Club on bespoke social media campaigns around key moments in the calendar, including Chinese New Year, the Dragon Boat Festival and the Mid-Autumn Festival.
These campaigns have seen City players experiencing elements of traditional Chinese culture, from calligraphy and art to food and festive customs, helping bring cultures together in an authentic and engaging way.
David Tang, CEO of City Football Group China, commented: “We’re delighted to extend our partnership with JNC. Through our partnership to date, we’ve worked closely with JNC to bring Manchester City closer to our fans across the world through innovative activations and unforgettable experiences.
“We’re looking forward to building on this strong foundation and continuing to create meaningful moments for our supporters.”
