The programme forms a key part of Cityzens Giving partner, Magic Bus India Foundation’s COVID-19 response efforts across the country.
TECNO Mobile’s support will enable young leaders in Kolkata to make regular phone calls to over 10,000 programme participants and their families in the city over the next 8 weeks. During the calls, young leaders will provide children and parents with vital health information and ways to stay positive and safe during the crisis, signposting to additional support where needed. Young leaders will also run fitness and football sessions for families via video calls.
TECNO Mobile are also providing handsets to the young leaders who will be documenting their experiences of staying connected in a crisis and continuing to support their communities remotely.
Damian Willoughby, CEO of City Football Group India, said: “This is an extremely challenging time and we have been working hard across City Football Group to stay connected to our community, both locally and around the world. Our programme with TECNO comes at a key time as we look to build on the existing support we are providing our young leaders remotely.
“TECNO’s efforts in keeping our young leaders connected to their participants will enable them to offer valuable assistance and guidance to those who may not otherwise have access, and will also support the important work Magic Bus has been delivering across India since the crisis began”.
Arijeet Talpatra, CEO of TECNO Mobile India, said: “During this pandemic, we are together with City Football Group to work on this programme which can help the young leaders to communicate with children and parents providing them with key health information and encouraging them to stay optimistic. The power of technology is to help more people through advanced methods. TECNO Mobile has been committed to let more people enjoy a better life through technology and innovation. City Football Group is a company with great social responsibility, we will join hands with City Football Group to help these children and parents overcome this tough time.”
For more information on Magic Bus India Foundation, please click here.
For more information on TECNO Mobile, please click here here.
