The agreement will see Manchester City branding and player profiles visible across Yili Group products in territories including China and Southeast Asia.
In addition to this, the Club and Yili Group will collaborate to create bespoke content and campaigns for fans in the region.
David Tang, Chief Executive Officer, City Football Group China, commented: “We are pleased to announce our regional partnership with Yili group – an organisation that share our commitment to providing consumers with the highest quality products and services. Yili Group are an established and well-respected brand, with a large consumer base in the region and beyond and we look forward to working with them as we continue to grow our fanbase across China and Southeast Asia.”
Xu Ke, Vice President of Yili Group, said: “Yili and Manchester City Football Club have always been committed to providing consumers with high-quality and high-standard products and services, and it is precisely because of the highly compatible development concepts of both parties that we have reached this cooperation. Yili always adheres to the dream of “World Integrally Sharing Health”. Upholding the spiritual core of passion and love, we look forward to cooperating with Manchester City Football Club in brand promotion, event marketing, fan activities and other areas, and jointly helping the coordinated development of global sports and health.
