The role sees the midfielder set reading challenges via a set of online videos, which will be used to support over 30,000 children in 1,000 schools and libraries who are taking part in a 10-week reading intervention with Premier League branded materials, including certificates, wristbands, reading journals and wall charts.
Lampard, who is also the author of Frankie’s Magic Football book series, has been a long-standing supporter of the National Literacy Trust’s football and literacy work and he has just been announced as their ambassador.
“Reading should be a pleasure no matter what age you are and Premier League Reading Stars is a proven way of getting children to enjoy books,” he declared.
It’s very easy for young people to get distracted by computer games and television but the importance of getting children to enjoy reading was the inspiration behind my own books.
“Whether you’re reading with your kids or just enjoying a good book on your own, it’s a wonderful experience and one of life’s great pleasures.
“I am delighted to take up the role as an ambassador for the National Literacy Trust and help to further their work in supporting all children across the UK to discover the joy of reading and develop their literacy skills.”
The National Literacy Trust’s Premier League Reading Stars programme is supported by the Premier League and Arts Council England.
It uses children’s passion for football to motivate them to enjoy reading and improve their reading levels.
In 2014, out of those who took part in the 10-week programme, three-quarters of children improved their reading – with almost a quarter making a year’s progress. Schools can sign up to take part in the scheme this year here.
