The new agreement sees JLab become the Official Headphones Partner of City’s women’s first team and the brand have also struck the same deal with City Football Group sister club and 2021 MLS Cup Champions, New York City FC.
An accessible and innovative brand, JLab aim to deliver high performance headphones and audio products to all football fans by focusing on value, authenticity and enhancing the user experience.
As the number one sport headphone brand under $100 in the US, JLab’s products vary from sport headphones to office accessories and the new GO Air POP true wireless, which were released in the UK in January.
The new agreement with City is JLab’s first international sports collaboration and the partnership with NYCFC further extends the brand’s established relationship within Major League Soccer in the United States.
As part of the new relationship with our women’s first team, the brand will feature across a number of digital and social channels, in addition to bespoke content creation and in-stadia assets at the Academy Stadium.
Speaking about the collaboration, Gavin Makel, Managing Director of Manchester City Women, said: “We are delighted to welcome JLab as an official partner of our women’s team.
“Having an international brand of their calibre working with the Club is fantastic, especially in terms of expanding Manchester City Women’s reach and profile in the United States of America.
“We have been hugely impressed with the overall commitment to women’s sport that JLab have shown and we’re very excited to work with them moving forwards.”
Win Cramer, JLab CEO, added: “JLab is excited to reach the global soccer community in a meaningful way through partnerships with Manchester City Women’s Football Club and MLS Cup Champions NYCFC.
“Being a ‘girl dad’ this is super exciting for not just JLab, but me personally to support women in sports. We’re excited to share the JLab experience with more soccer fans in the UK, US and internationally, while supporting a sport that is growing, just like our brand.”
JLab will also be featured across NYCFC social and digital channels throughout the upcoming season, including a fan sweepstakes later this year. NYCFC will integrate JLab products into the Club’s matchday DJ performances at all MLS regular season home matches and other official Club events.
