In celebration of International Women’s Day 2022, we have painted this year’s campaign theme ‘Break the bias’ onto a training pitch at the City Football Academy.
As part of the campaign, people around the world are encouraged to challenge bias, stereotypes and discrimination, encouraging a world that is diverse, equitable and inclusive, and celebrate difference.
CITY CELEBRATE INTERNATIONAL WOMEN’S DAY 2022
Using 80 cans of white paint, a robot programmed by the team at Turf Tank emblazoned the powerful tagline onto Pitch 14 over the course of four hours.
Our women’s team - trailblazers in the sport - then trained upon the grass to create an iconic image in which our professional female athletes play the sport they love within the state-of-the-art facilities, upon IWD’s key messaging and with the backdrop of our Academy and Etihad Stadiums.
Watch the video above to see the words in all their glory...
