The joint initiative will see Man City work in collaboration with Etihad, Club charity City in the Community and non-governmental partner organisation (NGO) Magic Bus India Foundation, to deliver health and life skills training for local young people through football.
The project has launched in three cities from the airline’s network: New Delhi, Kolkata, and Bangalore, with more locations to follow next season.
This marks the latest in a series of impactful community collaborations between the club and Etihad, including global and regional summits in Manchester and Abu Dhabi, which upskill Young Leaders in community football coaching and leadership.
The initiative will be delivered local NGO Magic Bus India Foundation who have partnered with the club on various initiatives since 2016, including an Etihad supported programmed in Kolkata, engaging 2,000 young people with health and hygiene education through football.
To kick-start the impact, Etihad will fly Manchester City community coaches to India to deliver world-class football and leadership training to Young Leaders championing the projects. The Young Leaders will then put their skills into practice, as part of their commitment to using football to uplift the health of young people in their cities.
Tom Pitchon, Director of City Football Group’s global foundation, said: “We are proud to work with Etihad Airways to uplift the health and life skills of young people across India through the power of football.
“Etihad are a long-standing support of our community football impact, and it’s great to have them on board, helping us create real impact for young people around the world.”
Akhil Anumolu, Senior Vice President eCommerce, Digital, Marketing and Loyalty at Etihad Airways: “This is a fantastic opportunity for Etihad to work hand-in-hand with our partners at City Football Group to support the local community in India.
“Over the coming years, we’re committed to growing this programme across more locations in India, and we hope the unique power of football will have a lasting impact on the young people who take part and their wider community.”
