The new agreement will see the brand become an Official Regional Partner of the Club, in addition to Manchester City’s exclusive Television Partner in Uzbekistan and other key markets across Central Asia.
The collaboration marks Manchester City’s first-ever partnership in the region and the first time a Premier League club has entered into a commercial agreement with an Uzbek brand.
It comes at a pivotal moment for football in Uzbekistan, following the nation’s historic first FIFA World Cup qualification and the rise of local talents.
Bringing together Manchester City’s football expertise and Artel Electronics’ ambition to raise standards of technology, quality and design, the partnership aims to build on the fast-growing football market in Uzbekistan and further strengthen the growing connection between Manchester City and the region.
For fans in Uzbekistan and the wider region, the partnership will create new opportunities to engage with the Club through product-led campaigns, in-store activations, digital content and more.
Kaitlyn Beale, Vice-President of Global Partnership Sales at City Football Group, said: “We’re delighted to announce a new regional partnership with Artel Electronics today. We have seen an increased interest in the club from Uzbekistan and Central Asia since Abdukodir Khusanov joined Manchester City earlier this year, and this partnership further cements our growing presence.
“We look forward to working with Artel Electronics to engage existing and new fans within the region.”
Nodir Khikmatillaev, Head of Marketing at Artel Electronics, said: “Today’s ‘New Uzbekistan’ is defined by openness, rapid development and rising expectations from people across the country. As a leading Uzbek manufacturer, we feel a responsibility to match that ambition with technologies and products that meet global standards.
“Partnering with Manchester City – one of the world’s leading football clubs – reflects this new era for our country. Together, we want to bring world-class football into the homes of fans across Uzbekistan and Central Asia, inspire the next generation of talent and show what brands from New Uzbekistan can achieve on the global stage.”
