The video presents a 90 second insight into the charity’s 2022-25 business strategy, explaining its purpose, approach, values and strategic priorities are.
Head of Communications at City in the Community, Rachel Clarkson, said: “This new animation has been created to help our stakeholders better understand the important work delivered at City in the Community, as well as the strategy that sits behind it.
“We intentionally chose an animation design which not only reflects our bright brand colours, but also our youth-led approach.
“Since launching our new three-year strategy, we have taken steps forward to improve our communications approach and this animation comes one year after the release of our ‘What City in the Community means to me’ video.
“We hope that, through both these overview videos and our modernised brand positioning, we will take more strides towards raising levels of interest and awareness for Manchester City’s charity.”
City in the Community empowers healthier lives with city youth through football.
CITC grows healthy people by putting physical activity and mental wellbeing at the centre of our programmes.
It builds healthy futures through real education and employability pathways, and connects people by creating healthy communities in safe, inclusive environments.
To find out more, visit www.mancity.com/CITC or follow the charity on social media @CITCmancity.
