That’s exactly what happened to a group of young football fans who were left speechless when their favourite players from Manchester City revealed themselves in an unforgettable experience.
Football stars Erling Haaland, Josko Gvardiol and Ilkay Gundogan joined forces to launch Kellogg’s new and exclusive PUMA football shirt, celebrating the return of Kellogg’s Football Camps for kids ages 5-15, now back for a second year.
The unsuspecting kids believed they were part of a photoshoot for the Kellogg’s new 2025 Football Camps kit top. But hidden camera captured the stars surprising the young fans, pretending to be ‘Pro Posers’ and onset camera crew.
The shock for the kids saw Haaland rip off his fake moustache to reveal his true identity with Gundogan and Gvardiol also surprising the children.
The heart-warming moment marks the announcement that Kellogg’s is once again offering parents the chance to sign their kids up for FREE football camps, following a hugely successful first year that saw over 58,000 camp visits.
In partnership with the EFL, Manchester City, and Scottish outfits Celtic and Rangers, over 30,000 free places are being offered to support parents in keeping their kids active and entertained during the school summer holidays.
What’s more, everyone who signs up and claims one of the more than 30,000 camp days on offer will be in with the chance to win a FREE Kellogg’s football shirt to wear with pride*.
Signing up for a free Kellogg’s camp spot this summer couldn’t be easier. Parents simply need to purchase a pack of cereal then head to www.kelloggsfc.com and enter the unique cereal box code to secure a spot and be in with a chance to receive a free football shirt*.
Speaking about the importance of playing football from a young age, Gundogan, winner of 12 major trophies at City, said: “Playing football teaches you so much – both about yourself and others. Growing up, it was the perfect way for me to socialise and connect with new people. Sharing the same journey and special moments on the pitch brought us closer, and some of those friendships have lasted a lifetime.
“Now, being in the dressing room with so many different personalities from all over the world, you learn about their backgrounds, their cultures. I really enjoy that, because it shows just how much football can teach – especially for kids growing up.”
Chris Silcock, UK Managing Director, Kellogg’s added: “The UK is football mad and we know that this love for the beautiful game starts from a young age. Our camps give kids the chance to get outside this summer and follow in the footsteps of their footballing heroes, guided by FA-qualified coaches. They also help take the summer holiday pressure off parents.
“Our goal is to give as many children as possible across the country the opportunity to stay active this summer through football. With Kellogg’s Football Camps launching at more than 150 locations across the UK, most families will find a camp near them.”
Michael Geary, CEO of City in the Community, said: “It’s great to work closely with Kellogg’s in providing more coaching sessions for children during the summer holidays. Not only does this showcase the sustained success of the Kellogg’s summer camps, but also bolsters City in the Community’s continued commitment to delivering free, inclusive football sessions for children out-of-term time.”
Jeremy Way - Vice President – Partnerships, City Football Group added: “As a proud partner of Kellogg’s, we are once again excited to support the Kellogg’s Football Camps to continue getting young people active during the summer holidays. This builds on the success of last year, and the unique opportunity for young fans to play at the City Football Academy in Manchester.”
Terms and conditions:
*18+, GB only. Purchase a promo pack before 23/06/25 & redeem a camp place by 30/06/25 or purchase a promo pack before 18/08/25 & redeem a camp place by 30/08/25 to enter the shirt draw. 1 of 4000 Kellogg’s Puma children’s football shirts (between ages 5-14) to be won for claims before 30/06/25, 1 x Kellogg’s Puma children’s football shirt (age 13/14) to be won for claims before 30/08/25. Max 1 entry p/person.
kellogg’s terms and conditions here
To claim a camp place for children aged 5-15, scan the on-pack QR code or visit kelloggsfc.com and follow the on-pack instructions. Kellogg’s account required. At least 30,000 places will be released throughout GB between 01/04/25 & 23/06/25. Places subject to availability & may be limited geographically. Football Camp dates available throughout July & August 2025 (limited offerings in June & Sept ’25). Max 2 claims p/household & 2 places p/child. Retain receipt. See website for full T&Cs, camp locations & availability.
