The extension will see Rexona, also known as Sure, Degree, Shield and Rexena across the world, continue as a partner of both the men’s and women’s teams, and will mark almost a decade of partnership.
Since joining as a partner of the men’s team in 2018 and renewing in 2020 to include the women’s team, the latest agreement signifies the ongoing commitment of Rexona as a global partner through to the end of the 2026/27 season.
Throughout the partnership to date, Manchester City and Rexona have worked closely together to create authentic and meaningful campaigns, celebrating key moments including the Club’s historic fourth Premier League title in a row, as well as supporting players during international tournaments including the recent UEFA Women’s Euros 2025 and CONMEBOL Copa América.
Rexona will further support the Club through matchday activation at the Joie Stadium, home of Manchester City Women, during the Women’s Super League season.
Reinforcing Rexona’s ongoing commitment to championing women in sport and inspiring confidence everywhere, the activation will offer fans exclusive in-person experiences and interactive challenges.
A trusted brand across the world, Rexona will continue to collaborate with the Club on creative social media content that showcases the brand’s innovative products and embodies Rexona’s “It Won’t Let You Down” messaging - delivering under pressure with confidence, reliability and top-tier performance.
Peter Laundy, SVP of Partnerships at City Football Group, commented: “We’re incredibly proud to continue working with Rexona and extend our partnership to nearly a decade.
“Across the years, our partnership has grown from strength to strength, driven by a shared commitment to performance and innovation.
“We’re excited to build on our work together to date, as we continue to deliver impactful campaigns, leading content and special experiences for our fans across the world.”
Benjamin Curtis, Global Brand Vice President for Rexona, added: “Manchester City represents the highest standards of performance and consistency, qualities that reflect everything Rexona stands for.
“We’re excited to continue this partnership with a club that never lets up and together bring fans closer to the action through products and experiences they can count on – built on a promise that won’t let them down.”
