Formed in 2017, Gen.G fields nine top-level eSports teams across titles including League of Legends, Valorant and Overwatch.
Gen.G has won several global championships, including two victories at the prestigious League of Legends World Championship and the two most recent League of Legends Champions Korea.
It also leads in esports education, with their Gen.G Global Academy (GGA) aimed at fostering the growth of the next generation of talent through gaming.
This exciting collaboration will combine football and esports audiences, creating bespoke experiences and unique engagement opportunities tailored towards both sets of fans, including new content with talent and players across multiple platforms as well as in-person fan events in South Korea.
Manchester City’s own eSports side has enjoyed healthy growth in recent years, forming successful professional Fortnite and EA Sports FIFA teams with a global player roster including the likes of 2020/21 ePremier League Champion ‘Shellzz’ and 2023 DreamHack San Diego winner ‘Threats’.
Following Man City’s recent announcement of the Club’s visit to Seoul as part of 2023/24 preseason preparations in July, this collaboration will further establish an opportunity for both organisations to activate and maximise the club’s presence in Asia as the team prepares to move into the new season as reigning Premier League Champions.
Gavin Johnson, Media Director at City Football Group said: “Working with Gen.G, a hugely successful name in the gaming industry, we hope to combine our unique global audiences, providing both organisations the chance to create exciting experiences for football and esports fans alike.”
Arnold Hur, CEO of Gen.G Esports, said: “We’ve been on a search to learn from the sports world’s best about what it takes to maintain a championship mindset even under the brightest lights of competition, and we are excited to work with the newly crowned champions, Manchester City under the banner of GEN CITY.
“We are incredibly excited about this partnership both for our competitive and educational teams and hope to build upon this collaboration into the future.”
Fans are invited to keep up to date on all things Manchester City and Gen.G by visiting their websites mancity.com/esports and geng.gg.
Fans can also follow on social on twitter.com/mancityesports, twitter.com/geng and twitter.com/geng_kr.
